Overview
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.…
Take a look into Aprimo
Aprimo DAMN good!
Order from chaos! A great fit for global organizations...
Aprimo for the win!
A DAM System that lives up to the promise
Alcatel-Lucent Enterprise and Aprimo - a success story
Impressed with Aprimo
DAM
Aprimo, journey well done so far
Aprimo Review
Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
Aprimo - Excellent DAM & Marketing Ops Platform
Fairly easy adoption by new users
Aprimo DAM review
DAM Learning Curve
Awards
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Pricing
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s…
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Aprimo Features
DAM Features Features
- Supported: Uploading assets
- Supported: Downloading assets
- Supported: Categories
- Supported: Asset storage
- Supported: Asset sharing
- Supported: Asset search
- Supported: Tagging system
- Supported: Content editing
- Supported: Metadata
- Supported: Collections
- Supported: User access
- Supported: DAM Integrations
- Supported: DAM API
- Supported: Workflow automations
- Supported: Related asset discovery
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: Data exportability
- Supported: Content analytics
Additional Features
- Supported: AI
Aprimo Screenshots
Aprimo Videos
Aprimo Integrations
- Akamai
- Optimizely Customized Commerce
- SAP ERP, ECC
- Slack
- Contentstack
- PathFactory
- Salsify
- Akeneo
- IBM Aspera on Cloud
- Claravine
- Hootsuite
- NetSuite ERP
- ON24
- Showell
- Shutterstock
- Sprinklr Marketing
- Templafy
- Adobe Experience Manager
- inriver PIM
- Microsoft 365
- Salesforce Sales Cloud
- Tridion
- Sitecore Experience Manager
- Tableau Cloud
- GoTo Webinar
- Adobe PhotoShop
- Adobe InDesign
- Adobe Dreamweaver
- Adobe Marketo Engage
- Adobe Acrobat
- Adobe Campaign
- FADEL Rights Cloud
- Smint.io
- Finra
- Indegene
- Solutions Plus
- Simflofy
Aprimo Competitors
Aprimo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | Global |
Supported Languages | English, Spanish, German, French, Italian, Japanese, Portuguese, Chinese (Simplified) |
Frequently Asked Questions
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Reviews and Ratings
(54)Community Insights
- Business Problems Solved
- Recommendations
Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to their specific needs. Users appreciate Aprimo's AI capabilities, particularly its ability to automatically add metadata and tags, as well as its feature for discovering duplicate assets. This automation has significantly improved efficiency and saved time for users.
One of the key use cases of Aprimo is its centralized process for campaign management. This feature greatly reduces risks and improves outcomes for organizations by providing a streamlined approach to planning, executing, and tracking marketing campaigns. Additionally, Aprimo DAM solves the problem of managing security for different user groups and allows for easy sharing of content with global stakeholders. The platform also addresses workflow problems by providing controlled availability of assets and searchability in a library format, which benefits both creative and administrative teams.
Another notable use case of Aprimo is its capability to serve as a centralized repository for content marketing. By housing all content-related activities in one place, Aprimo enables users to efficiently plan, create, store, and distribute content. Additionally, Aprimo's seamless integrations with popular reporting tools make it easier for users to generate reports and analyze the performance of their content strategies.
Many customers appreciate Aprimo's customization options and deep understanding of marketing. These features allow users to tailor the platform to their specific requirements and optimize their marketing operations. Furthermore, Aprimo serves as the single source of truth for digital assets and facilitates content sharing between different regions and syndication to downstream systems.
Aprimo is widely used across various industries for managing direct marketing campaigns, selecting customers for email sends, SMS communications, and surveys. It is also implemented as an audit trail and asset management system to ensure compliance with marketing rules and standards. Moreover, Aprimo is chosen as a Digital Asset Management tool for Intellectual Property, serving functions such as cataloging, creation information appending, production coordination, asset approvals, scheduling, and workflows.
Overall, Aprimo's versatile features and intuitive interface make it a valuable solution for users seeking to streamline marketing operations, improve collaboration, and effectively manage their digital assets and content throughout the campaign lifecycle.
Users have made several recommendations based on their experiences with Aprimo. First, users suggest verifying the functionality claimed by Aprimo before implementing it. This recommendation emphasizes the importance of thoroughly testing and evaluating the software's capabilities to ensure that it meets the specific needs of the company.
Second, users recommend improving the user interface and ease of use of Aprimo. This recommendation highlights the need for a more intuitive and user-friendly interface that can enhance user productivity and reduce the learning curve for new users.
Lastly, users advise having training and guides available for Aprimo users. This recommendation underscores the value of providing comprehensive training resources to help users fully understand and utilize the features and functionalities of Aprimo effectively.
Additionally, users recommend having dedicated IT support and super users for managing Aprimo and training new employees. This suggestion stresses the importance of having knowledgeable individuals who can handle technical issues and provide guidance to maximize the benefits of using Aprimo within an organization.
These recommendations aim to optimize the implementation, usability, and support aspects of Aprimo, fostering a positive user experience and ensuring efficient utilization of its features.
Attribute Ratings
Reviews
(1-18 of 18)Order from chaos! A great fit for global organizations...
- Workflows. If you can dream up a workflow, Aprimo can implement it fairly easily.
- Granularity. Roles, groups, and business rules down to the field level. If required, Aprimo can go deep into these use cases.
- Professional services. Team members have robust hands-on expertise with the platform.
- User Interface. The UI has been called 'not intuitive' by some users.
- Status of a project. Agile board accessibility. This area is lacking
Aprimo for the win!
- Flexibility to work with our specific needs not just out of the box product.
- Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
- Ease of getting approvals documented from various stakeholders without delays.
- Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.
A DAM System that lives up to the promise
- AI Image Tagging
- Multiple Asset Editing
- Dashboard Layout and UI
- Power Workspace ease of use
- Split of onboarding teams in technical vs. less technical
- Powerful DAM that is highly configurable to ALE’s specific needs and processes
- Flexible integrations with other applications e.g. Sitecore, Brightcove
- Backed by helpful and knowledgeable support team.
- Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.
Impressed with Aprimo
- When there is an issue, Aprimo gets us back up and running in no time.
- Everyone at Aprimo is friendly and easy to work with.
- I'm happy with Aprimo.
DAM
- AI
- Workflow
- Find assets
- UX
- Permission, rules, etc.
- Prices
- Didn't have any tool to accelerate the asset download and upload like the main competitor.
- I didn't see a very big interest at the begin when i touch.
- I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
- Spanish support.
- Demo in Spanish
-Spanish support was poor.
-Pre sales were so complicated to get attention or information. Maybe need to pay more attention in my case. We expected more at the beginning.
I received great support by chatting with Annete. We received a trial version that was great and clarify for all teams.
Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
- strong professional services team
- Working data model
- Support multiple asset types
Aprimo - Excellent DAM & Marketing Ops Platform
- Digital Asset Management
- Process Comliance
- Process Automation
- UX is improving, but has ground to cover
- Support documentation is patchy
- The backend requires a long time to master
Improved efficiency with highly customizable system
- Search and find functionality
- New features and updates--automatic rollout
- Supportive and friendly team
- Highly customizable system
- Aprimo Academy training area
- Complex back end of system
- Multiple user interfaces
- Higher cost than competitors (but more functionality offered)
Manage the full asset lifecycle with Aprimo
- Enables the organization to search, download, and share assets across the organization
- Aprimo has an extensive suite of products that strengthen each others' capabilities--DAM, MRM
- The Aprimo team provides good support to us as a customer--consultancy, troubleshooting
- Transition of old to new UI could be faster
- With the MRM part, there are some usability aspects that can be improved to make the lives our users easier
Great system and team
- Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
- Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
- DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
- Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
- DAM - Exporting data from the DAM. The DAM functionality is great, and scoping is so easy. However, when you search for items and want to export the metadata, the way this is populated, it doesn't pull out the information you need, as essential classifications are merged into one column, which makes them pretty useless when key information needed.
- Project management for digital items - Ways for reviewing digital items that are variable can be difficult. An easier way to review web pages would be better--we're currently looking at this and speaking to Aprimo, too.
- Reliable
- Easy to use
- Constant updates
- Listens to user requests
- Easy to maintain
- Solid customer service
- Text document previews
- Editorial possibilities to design entry pages
We are now going to add the Brand portal functionality. Keep in mind that it's a great DAM, but not a CMS.
Aprimo: enterprise challenges and opportunities
- Fully configurable
- Flexible
- Continually upgraded
- Workflows can be complex
- Taxonomy management can also be a challenge, depending on the data model
Truly difficult to use!
- If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
- It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
- Very difficult to learn, confusing language and practically no help to speak of.
- too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Aprimo in Metro C&C
- Intuitive mask
- Easy to use
- No limits to create campaign
- Execution time
- Simply customize analysis
- Easy linked to other platform
- Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
- Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
- Interface is easy to navigate, with an ability to customize based on your usage needs.
- Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
- Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
- Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
AMSOD Review - a 2 year experience.
- Database segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
- Deliverability - Aprimo has a very high delivery rate in my experience.
- Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.
- Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
- The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
- Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Built by marketers, for marketers.
- In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
- The out of the box processes are pretty
- The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
- We are still very much focused on adoption.
- Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
- The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.